About Us

Group Shot of Indigo Wild Employees floating on clouds with plants, flowers, and goats.

Plants are good, they make us happy. Yet, while mystical and divine, plants are not born from fantasy...they are alive and truly real, whispering hums of healing, and billowing with vibrational frequencies. Petals, roots, stems, health, happiness, beauty...a synchronicity of all living things. This is Zum, our opus of nature, our symphony of zenergy. A place where National Geographic meets Marie Antoinette in a John Denver lullaby while the plants speak secrets to each other. We invite you to wander into the world of Zum botanical happiness, where serotonin reaches new heights. And if you listen while lathering, you might hear a melody from nature’s chorus.


Here at Indigo Wild, we love dogs and hate breast cancer. Many of our own pups are rescues, and we're active in Kansas City Sheltie Rescue. We like Zum Mutts and we cannot lie. Small ones, big ones, fat ones, skinny ones. Old, young, hairy, bald mutts, and pure breeds. Our place runneth over with the dogs we love, and that’s why we’ve teamed up with Kansas City Sheltie Rescue. For each Y.U.M. Bar sold, we donate $1.00 to Kansas City Sheltie Rescue, a non-profit Sheltie Rescue Corporation that rescues and searches for great “fur-ever” homes for Shelties in the Greater Kansas City area. You can help at kcsheltierescue.org.

We also have some badass cancer fighters in our ranks, and we're working with some great local charities to support cancer warriors. Our Betsy line is our ode to orbs – hers, yours, and globes around the world. Why? Because of Betsy, Caroline, Ann, Beth, and Robin. Because we love these Zum Chicks and their magnificent mammaries. Because breast cancer affects everyone. Because boobies deserve better. The Betsy line is named in honor of our own Zum Chick, Besty Medina, who Van Dammed cancer more than 14 years ago. Today she is cancer-free, but thousands of people still need our support. We’ve created the Betsy line to give back to both breast cancer patients and survivors. $1.00 for every Betsy Bar sold is donated to Turning Point: The Center for Hope and Healing, a program that provides empowerment and transformation of the mind, body, and spirit of individuals living with serious or chronic illnesses. 25% of sales of every Betsy Body go to Back in the Swing, a non-profit organization that supports healthy and proactive living for breast cancer survivors.


Passing down our pearls of...something. Yes, there's some wisdom in these pearls, too. Call this the "Did you know?" page for everything trivial about Indigo Wild. Herein lies knowledge, Indigo trivia, useless facts, and proof that a few bottles of wine are also a few bottles of inspiration. Enjoy.

Did you know "Zum" is a made up word? This was where the few bottles of inspiration came in.

Did you know “Zum” isn’t pronounced “zoom”? Zum rhymes with mum, come, from, and bum.

Did you know Nancy's kale salad will give you a mouthgasm?

Did you know the Zum font on our labels was designed on a cocktail napkin?

Did you know that for every Y.U.M. (Your Untidy Mutt) Bar sold, we donate $1 to Kansas City Sheltie Rescue?

Did you know dogs are always welcomed at the factory? We even have a dog run for your pups to play in while you shop.

Did you know that Zum Bars contain such a high percentage of essential oils that they are considered aromatherapeutic?

Did you know that Betsy, Cathy, and Annie's brother (and Lena's husband) Joe owns an all-natural dry cleaning company called Hangers?

Did you know Annie (biggest Patchouli fan ever) has worked here since the dawn of Indigo Wild?

Did you know all Zum Bars are made and labeled by hand at the factory in Kansas City, MO?

Did you know our Zum Tub bath salts are jacuzzi-safe?

Did you know Myrrhy is the dog featured on the Y.U.M. products and that he was named after Frankincense & Myrrh?

Did you know Soap Maker Charley has been making your Zum Bars for over 20 years?

Did you know we rescue buildings as well as dogs? The Zum factory is made up of two old Kansas City buildings we made our own.

Did you know you can call us any time if there are more things you want to know? Yup, just give us a call and we'll chat it up.