Zum Clean Laundry Soap from Indigo Wild is the natural laundry soap that contains gentle do-gooders, like essential oil blends, baking soda, and saponified 100% coconut oil. This power-packed, plant-based formula is low-sudsing and highly concentrated to gently and effectively clean laundry. It’s the perfect match for high-efficiency machines and high-efficiency households that run like machines. It’s gentle enough for your skin and your delicates because it’s SOAP, not detergent. You won’t find any parabens, phosphates, cocamidopropyl betaine, or sulfates — just plant-packed ingredients and whiffs that wow. Once you do a load, lather up with Zum wash and clean your counters with Zum counter cleaner.