Zum Clean Laundry Soap is a soap, not a detergent. Coconut oil cleans and lifts stains, baking soda ditches odors, and essential oils deliver whiffable mind bogglingness. Real words, look'em up. You won't find dirty words like parabens, phosphates, petrochemicals, cocamidopropyl betaine, sulfates, or anything else that gives you a nasty hangover. Low-sudsing, highly concentrated, and perfect for high-efficiency machines.