Zum Clean is not a detergent.
-It is a deterrent - to pollutants, to overconsumption, to byproducts, to irritants. After all, your clothes are your second skin. Would you rather wash your skin with detergent or soap? Good. Because this is not a detergent.
-Zum Clean is a laundry soap - the only 100% all-natural laundry soap mixed, poured and bottled by happy human hands.
-And since our happy hands aren't as stingily efficient as machines, we pour liberal loads of pure essential oils.
Pronounceable ingredients, pronounced effects.
-100% pure essential oils naturally freshen clothes and "aromatherapize" your home while you wash.
-Coconut oil soap treats your second skin gently and doesn't dry.
-Baking soda removes dirt and odors.
-Vegetable glycerin clings to dirt and stains.
-Natural borax cuts grease, softens water and digs up dirt.
Zum Clean 101:
-Zum Clean is highly concentrated, low sudsing and great for high efficiency machines.
-Zum Clean is a natural fabric softener.
-Safe on whites, brights, darks and delicates.
-No detergents, no phosphates, no chlorine, no petrochemicals, no synthetics, no dyes, so it's 100% biodegradable and safe for fishies.